One simple idea [electronic resource] : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key.

Includes bibliographical references and indexes.

A. Dedication -- B. Preface -- The ferriss effect -- C. Acknowledgments -- D. Introduction -- How one simple idea led to the life of my dreams -- E. About the author -- A. Part one: the power of one simple idea -- 1. How you can create the life of your dreams -- Is it really that simple? -- My introduction to a new way of innovating -- Welcome to the new world of innovation -- 2. The beauty—and opportunity—of open innovation -- The global churn -- First to market wins -- 3. Ceo or cio—which hat fits you best? -- Manufacturing 101 -- Licensing: easy as 1-2-3 -- B. Part two: find your million-dollar idea -- 4. Look for marketable ideas -- A few practical tips -- Study the marketplace -- Discover sleeping dinosaurs -- 5. Get creative! -- Follow your passion -- Browse the mall and magazines -- Make a game of it! -- 6. Not creative? Be a product scout -- Become a licensing expert -- Find your niche -- Identify hot markets -- Focus on ideas you can license -- Get it in writing -- Where to find marketable ideas -- 7. How to pick winners -- The four characteristics of a winning idea -- Find someone who has done it before -- Become an expert in any field in 24 hours or less -- Trust your gut -- C. Part three: prove your idea -- 8. Will it sell? -- Innovate for the market -- Evaluate the marketability of your idea -- 9. Is it doable? -- Is it doable and affordable? -- How to determine manufacturing methods and costs -- Design for production and profit -- 10. To prototype or not to prototype -- Types of prototypes -- Inexpensive ways to prototype -- D. Part four: protect your idea -- 11. The smart way to safeguard your idea -- A primer on patenting -- The power of ppas -- Inventor's logbook: a must-have to prove first to invent -- How to get a patent -- 12. Control every step of the process -- A necessary precaution when sharing your idea -- When to toot or silence your horn -- E. Part five: prepare to pitch your idea -- 13. Create sales tools that sell benefits -- Create a door-opening benefit statement -- Create a deal-generating sell sheet -- 14. Get in the game without quitting your job -- Fit the dream into your life -- Create a professional image -- Outsource without breaking the bank -- F. Part six: submit your idea to potential licensees -- 15. Kick fear to the curb -- Fear of getting ripped off -- Fear of cold-calling -- Fear of fumbling -- Fear of rejection -- Fear of failure -- 16. Find the right doors to knock on -- How to find potential licensees -- Zero in on your best bets -- Find the right people to contact -- 17. The call that gets you in the door -- Why cold-calling is the best way to open doors -- The right way to cold-call -- Slip in through the back door -- G. Part seven: bring your ideas to market -- 18. Cut a great deal -- Leveling the playing field -- Negotiating a win-win licensing agreement -- Put it in writing -- 19. Living the dream -- A marriage made in heaven? -- Keep the ideas—and profits—coming! -- H. Appendix: valuable resources.

Provides insight into the process of licensing and introducing products, with step-by-step instructions for inventors who are interested in earning an income from their ideas.

Also issued in online version.

Description based on cover image and table of contents, viewed on Jul. 16, 2015.